Evidence - we educate with the best possible evidence. Equality - we balance the rights and needs of all people. Empathy - we seek to understand and hold space without judgment. Empower - we inform and support individual choices. Excellence - we keep learning and strive for growth, not perfection. Ethics - we work with integrity and social justice in mind. |
EvidenceWhen we discuss parenting, we base our information on evidence. The information we provide comes from relevant and up-to-date research, reviewed by professionals from relevant backgrounds. This means that you can be confident that the information you gain here will inform and support your choices.
Furthermore, we measure the outcomes of our classes, gathering and acting on feedback to ensure that parents know that our classes work to make them feel more informed, more empowered and more calm. |
EmpowerWhen we discuss parenting, we base our information on evidence. The information we provide comes from relevant and up-to-date research, reviewed by professionals from relevant backgrounds. This means that you can be confident that the information you gain here will inform and support your choices.
Furthermore, we measure the outcomes of our classes, gathering and acting on feedback to ensure that parents know that our classes work to make them feel more informed, more empowered and more calm. |
EmpathyAll people deserve empathy and kindness. We support all parents - embracing their choices, their background, their family structure and understanding them as individuals. We also feel it’s vital to empathise with the babies and children that we are discussing. We work constantly to further our knowledge, so that we can help parents to gain a better understanding of their children and make choices from a place of empathy.
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EqualityWe believe strongly in the balance of needs and power in the parenting relationship. We aim for all parties in a relationship to lead happier and calmer lives. In this society, children’s rights and needs are often unintentionally overlooked in favour of the parents’ due to a lack of education surrounding childhood. We strive to support parents to understand their children more fully and to operate in a largely consent-based, equal relationship with their children.
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ExcellenceOur education and support is about offering opportunities for parents to strive for excellence, not for perfection. In trying to achieve any form of perfect, parent will do themselves and their family harm. Families choose their own growth.
Furthermore, it is essential that the education and support that we provide, the services we offer and the products that we recommend are all of the highest possible standard. We don’t settle for anything that doesn’t provide parents with a calmer and happier life. |
Here are just some of the ways we are ethical:
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